Since very ancient times, lucid observers from different cultures and languages , have found that certain phonemes and words, if expressed in a particular way, mobilize a state of consciousness to act on external reality and on objectives.

Switch words are the equivalent of Mantras, but in English language

James T.. Mangan, by the sixties, wrote a book (The Secret of Perfect Living, Prentice-Hall, 1963-1975) that describes his research on about 100 words in English, which he has identified over half a century and that, if continuously and repeatedly uttered aloud or, "Thought", Silently without being verbally, uttered or written, had sometimes, an almost instantaneous effect.

These words are known as switch words (SW) due to their effectiveness in activating the functions of the BS (brain system) To achieve a certain intention.